It’s been an impressive first year on the market for the Focus ST. As of October, almost 12,000 units of the ST have been sold. The car is conquering better than any other car in its segment—65% of trade-ins for a Focus ST have been from non-Ford cars. But here’s the most exciting statistic about the ST: 32% of ST buyers are under the age of 35.
The ST is bringing in an influx of youth just as Ford hoped it would. “It’s having the kind of halo effect for other vehicles we’d hoped for when we invested in the ST brand,” John Felice, vice president of US Marketing, Sales and Services, for Ford, said. “We continue to build through word-of-mouth and terrific reviews. As an affordable high-performance vehicle that can serve double duty as a daily driver, it has no equal.”
At Marketplace Ford, we don’t even think you’ll need to read terrific reviews to fall in love with the ST. After coming in for a test-drive, you’ll understand why this sporty hatchback—which gets 26 mpg combined and churns out 252 horsepower—is everyone’s favorite new small car.
Each year, Car & Driver magazine comes out with its 10Best list that features the ten vehicles that have proven to be the best value and that stand out in their given category. This year, Ford has done very well, taking two of the top ten spaces, the highest number of spots that any manufacturer occupies this year.
The two models that are represented in this list are without a doubt, excellent vehicles in their own right and being included on this list only serves to cement the fact that they cannot be beat at their own game.
The 2013 Ford Focus was selected for its excellent value and superior build quality compared to other compacts. While the Focus admittedly costs a small amount more than its competition, it rewards drivers with attention to detail and refinement that are normally reserved for vehicles of a much more expensive variety. Car & Driver compares the Focus’ structure to Mercedes, steering with Porsche, and suspension with Lotus. The Focus ST did a great deal to help the image of the compact as well, dominating the GTI at its own game according to the magazine.
The 2013 Ford Mustang is the latest in a long line of pony cars, praised by Car & Driver over the years. While not the most economical or utilitarian car on the road, the magazine just can’t get over its devil-may-care attitude and unmatched power and fun quotient. This classic American icon connects with drivers on a more primitive level that can’t be ignored.
From an outsider’s view, it seems like the engineers at Ford had one very clear goal in mind when they created the 2013 Focus ST. All evidence seems to suggest that they set out to create the sportiest and most fun-to-drive “hot-hatch” on the market starting at under $30,000. Nearly anyone who enjoys an agile and fuel efficient hatchback that is also quick off the line will tell you that this territory has long belonged to the VW GTI.
Sure there have been quicker hatchbacks, and sure there have been more fuel efficient and more comfortable ones too. But few have been able to compete with the GTI’s well balanced combination of usability and sportiness. However, the Focus ST challenges the GTI on nearly every front.
Both cars have turbocharged inline four-cylinder engines worth 2.0 liters of displacement. The ST’s, however, cranks out a good deal more power thanks to EcoBoost technology and some aggressive tuning. The ST is good for 252 horsepower and 270 lb-ft of torque while the GTI manages with 200hp and 207 lb-ft. The difference in power is most notable in the acceleration and top-speeds of these two front-wheel drive cars. The Focus sprints to 60 mph in about 5.9 seconds and tops out at 154 mph while the GTI does about 6.8 seconds in the 0-60 and maxes out at an electronically limited 130 mph. Even with all the extra power, the Focus ST manages 2 MPG better in the city and 1 MPG better on the highway for an EPA estimated 23/32 MPG.
The Focus has a much wider powerband with an overboost function that allows for extended peak operation of the turbo for about 15 seconds. Excellent interior appointing with optional Recaro bucket seats, MyFord Touch, dual zone climate control, and more also help the ST to pull ahead of the GTI. While the VW has been around the block a few times, it looks like the ST has bested the GTI at its own game!
Those of you who like a little extra something in your cars should keep an eye on the 2013 Ford Focus ST which will hit the market later this year. Don’t let the name fool you though, this is not just another Focus with some fancy badging and a cool body kit. The ST comes with a 2.0 liter four-cylinder turbo that turns out around 252 horsepower and 270 lb-ft of torque. The really cool feature that just came out is the “overboost” which extends the torque curve from 3000 to 4500 RPM for up to 15 seconds. This could be the extra little Umph you need to… pass semi-trucks… among other things.
I know what you’re thinking though, “Why would they limit the output of the turbo in the first place?” Well, it’s more of a longevity thing to be honest. Having the turbo spooling at high speeds like that all the time is just hard on the mechanical parts. Giving the driver a button they can push when they really want to go fast is just cool too! So get over it and accept that if you’re flooring the pedal for more than 15 seconds you’re probably doing something illegal anyways.
Oh and don’t worry, they made sure the cooling system could handle the heat as well. Check it out online or come in to the dealership to see it in person as soon as the ST is released.
Everyone likes a good deal, right? Especially on a new car. That is why Ford is currently offering great customer cash offers and special financing rates on a variety of new Ford models. Come to Marketplace Ford in Devils Lake to take advantage of these great deals:
$1,000 customer cash on the 2013 Ford Explorer
$1,500 retail customer cash on the 2012 Ford Escape
2012 Ford Escape
0% APR financing for up to 60 months on the 2012 Ford Escape
$2,000 retail customer cash on the 2012 Ford F-150 Super Cab
2.9% APR financing for 36 months on the F-150 Super Cab
$250 competitive lease conquest on the 2012 Ford Focus
$1,750 retail customer cash on the 2012 Ford Taurus
1.9% APR for 48 months on the 2012 Ford Taurus
$1,500 retail customer cash on the 2012 Ford Fusion
$1,000 competitive lease conquest on the 2012 Ford Fusion
Learn more about these and other new car specials on Marketplace Ford’s website. Come to your local Ford dealer today to take advantage of these offers!
Ford is using the popular social media site, Facebook, to help launch the all-new Ford Focus Electric. Facebook users can take their friends for a virtual ride in the Focus Electric with the “Plug N Play in Electric City with the 2013 Focus Electric” Facebook game.
For those of you who want to play the game yourself, it’s pretty simple. Just visit www.face-book.com/FordElectricVehicles, and click on the Plug & Play in Electric City link. From there you can select the color of your Focus Electric, select your destination by entering your zip code, and select up to four friends to travel with. Be advised that if you do not select four friends, those open spots will be filled with generic passengers to play their roles. After that, just share the link on your “wall” and watch your movie.
The movie allows potential drivers to view a full list of the Focus Electric’s features, including its incredible fuel economy. The Ford Focus Electric offers 110 MPGe (miles per gallon equivalent) city and 99 MPGe highway.
Interested in the Focus Electric? Play the Facebook game and see how it performs in real time!
From the day Ford President and CEO Alan Mulally set the EcoBoost engine production in motion, the small engine has been breaking records ever since.
The 1.0-liter EcoBoost engine has impressed many by giving the Ford Focus class-leadingpetrol CO2 emissions and fuel efficiency. With its 1.0-liter turbocharged, direct injection engine, the EcoBoost is Ford’s smallest petrol engine to date.
Ford invested $200 million dollars in Cologne Engine Plant in Germany to produce the Ford EcoBoost engine, which makes its debut in the European Ford Focus in early 2012. Ford plans on making the EcoBoost engine available worldwide after its European debut.
Ford will begin taking orders for the new 2012 Ford Focus Electric beginning November 2, 2011. Customers can not only reserve their electric model, but they can also customize it to their preferences as well.
The 2012 Ford Focus Electric will be Ford’s first fully electric rechargeable passenger car that works with Ford’s new home charging system. This zero emission vehicle can be charged in your own home in as little as three hours—a little longer than what it takes to charge a cell phone.
With its EcoBoost turbo charged engine, the 2012 Ford Focus Electric offers customers many different options to meet the needs and wants of all drivers. The Focus Electric will begin production before 2011 is over.